It always has been a project rooted in my passion for design. It’s not about reinventing the wheel, but about creating for its own sake, and making better versions of the products I want to own and use. This mindset of creation and attention to detail has allowed us to find success in unconventional ways, and to pioneer our own path as we’ve grown into a full brand.

Sandra I. Weir
Founder of Primrose Apparel